Human-centred design (HCD) is an approach to problem-solving that puts the people we are designing for at the heart of the process.
Human-centred design is an iterative practice that makes feedback from the people we’re designing for a critical part of how a solution evolves.
By continually validating, refining and improving our work we can discover the root causes of knotty problems, generate more ideas, exercise our creativity and arrive more quickly at fitting solutions.
Why learn human-centered design?
Human-centered design is a tool for social impact that leverages the knowledge and innovation of the community the solution is being designed for. No one has a deeper understanding of the daily realities and nuances of a challenge than the people facing that challenge every day.
People and organisations, big and small, are applying HCD, from the depths of Africa, to the high-rises of the U.S. to solve problems like loneliness, malnutrition, and create government services and products.
Serioiusly, there are some crazy innovations people have created when they applied human-centered design. We can't wait to show you!
Oh, and we won some awards for using HCD in our work! You can check those out here, and here.